Digital transformation is a concept that we all know today, it promises companies such as innovation, added profit and simplified processes to name just a few. Furthermore, the idea of rethinking how we use technology to create new revenue streams and business models is not at all a new idea.
Therefore, any transformation in business must be seen as a journey and not just a moment of “hype” driven by technology. The problem lies in the difficulty of finding value amid many misunderstandings.
With digital transformation being one of the top priorities among CEOs around the world, leaders need to understand how best to deal with changes in business models, customer preferences and technology to create business advantage.
There is an urgent need to understand what to change, what to prioritize and what speed is needed.
Although the idea of using technology to improve performance seems simple from the start, digital transformation has become a confusing concept for many.
The myths of digital transformation
To help separate facts from fiction and demystify some concepts that, perhaps due to lack of information and because they are repeated over and over again, we are going to demystify some of the biggest myths surrounding digital transformation.
Digital transformation is a “one shot” project
One of the biggest myths surrounding digital transformation is that it is a project like any other that needs to be set in motion and completed. However, it is much more complicated than just turning on a switch … it is an ongoing process that must evolve along with technology and customer expectations.
Digital Transformation and Digitization is the same thing
The use of the word “digital” in the title of many processes and concepts can quickly blur a vision that has to be clear. Digitization is about using digital tools and technologies to optimize, for example, a process. It focuses on efficiency, containing costs and improving operations.
On the other hand, digital transformation is not a set of projects. It is a customer-oriented organizational change that includes the implementation of digital technologies.
The CIO, CTO or CDO is the owner of the digital transformation
It is perfectly natural to assume that the digital team will have ownership of the transformation process. However, although it is natural that the team most proficient in technology to be the “champion” team, it must, imperatively, be supported and led by the CEO and the rest of the executive team.
The digital transformation is all about investing in technology
Although technology is an integral and very relevant part of the digital transformation, it is not just about that and it is a much deeper process. Cultural and organizational barriers must be removed in order to take advantage of new tools and processes.
“The train has already started, everyone is already ahead of us …”
In the information age, it is easy (and perfectly legitimate) to assume that all businesses are already well advanced in the digital transformation process and your company is lagging behind.
The probability of that statement being wrong is much higher than you think.
There is a considerable distance between what is communicated and reality.
Jobs will be put at risk
Many employees legitimately fear that by embracing technology the end result will be that machines will replace people in the workplace. However technology will inevitably change the way we work, job descriptions and the functions that are performed on a daily basis, but people will not all be replaced or have their jobs at risk. All technology depends on people to analyze data, for example, and think of new ideas and actions to continue leveraging business and the company to move forward.
Digital transformation is a strategy
The digital transformation should not be seen as a new business strategy, but as a catalyst for the existing business strategy. The digital transformation should help calibrate organizations so that their strategies achieve the greatest possible return and amplify their impact, but there is usually no need to adopt an isolated digital strategy.
The truth about digital transformation
Understanding what digital transformation is all about and acquiring knowledge about it will allow you to use the knowledge acquired in order to implement new technologies and processes in order to amplify your organization’s assets and capabilities.
Finally, digital transformation is a customer-centric proposition, offering you added value resulting in the growth of your organization.
Here is the reverse of the medal, in a concise and concise form:
- Digital transformation is a company-wide effort, led by the CEO and supported by the front lines
- Digital transformation is an ongoing process
- Digital transformation is more than a set of projects to digitize processes
- Most companies are just on their digital transformation journey
- Digital transformation must expand human capabilities, not replace them
- Digital transformation needs more than technology; it is a cultural change.
- Organizations do not need a digital transformation strategy; The business strategy must be built around digital resources.
If everything went as intended, now that we have reached the end of this article, you now have a better understanding of the facts and fiction surrounding the digital transformation.
Digital transformation can offer very attractive rewards, but if the concept is not well understood and absorbed, it can put you on a path that is not the right one.
The digital transformation is, in its genesis, only the transformation at the business level, a process shared by all who are part of the company. It is not as big or scary a process as it may seem, but it needs commitment at all organizational levels.
Every aspect of digital transformation must be based on people’s understanding.
Over time, there will certainly be huge innovations in terms of digital, but digital is not always the answer. The digital transformation refers to the integration of digital with people.